The Conversion Corner

Choosing the right website platform can make or break your small business growth. This 2025 guide compares the best builders Wix, Shopify, Webflow, Squarespace, WordPress, and more based on your business model, goals, and budget. Whether you’re building a marketing-focused site or a full e-commerce store, this article helps you avoid hidden costs, poor scalability, and technical headaches. Get expert insights and honest recommendations from a pro who’s been in your shoes.

Wondering whether to choose Wix or Shopify for your small business website? This guide compares both platforms in terms of ease of use, design, ecommerce features, pricing, SEO, and scalability so you can choose the right tool based on your goals, not just popularity.

Have you been avoiding your website’s backend because it feels overwhelming? Or maybe you’ve skipped running updates, not realizing the risks of letting things slide? If this sounds familiar, don’t worry. The problem isn’t you. What you’re missing is something every small business needs but rarely talks about: website management.

Discover the five critical mistakes small businesses make with their websites and learn how to avoid them for maximum online success.

Your services page should be one of the hardest-working parts of your website—bringing in inquiries, building trust, and turning visitors...

WordPress is often pitched as the best website platform for small businesses. But in reality, it can feel like managing a second business. Between required plugins, frequent security updates, hosting fees, and hidden long-term costs, WordPress is rarely the simplest or most scalable choice, especially for entrepreneurs wearing all the hats.

When someone lands on your website, how clear is their next step? If visitors don’t know where to go or what to do, they’re not going to stick around to figure it out. And without guiding them, you risk losing their interest (and their business). Every successful website has one thing in common: a well-mapped user journey that guides visitors step by step—from landing to action. If your site is missing this critical framework, you’re leaving conversions on the table.

You spent time and money creating a sleek website. But here’s the thing: a website can look amazing and still frustrate, confuse, or overwhelm your visitors. Confusion might be costing you leads, losing you sales, and undermining your credibility without you even knowing it. User experience (UX) isn’t just about pretty design. It’s about making your site effortless and intuitive for visitors to use. This guide breaks down why UX is essential for small businesses and reveals

Search engine optimization (SEO) has come a long way since stuffing a webpage with keywords was the recipe for ranking success. If you’re a small business owner wondering why your site isn’t ranking and need a sustainable strategy to optimize your site, you’re in the right place. Modern SEO isn’t just about sprinkling keywords into your content. It’s about delivering a seamless experience that search engines trust and users love. This guide will walk you through what makes

If you're running a small business or managing a nonprofit, chances are, you're wearing too many hats. You could be strategizing in the morning, assisting clients by afternoon, and troubleshooting a website glitch by evening. That last task? It’s stealing valuable time, energy, and focus from growing your business. This is where website management can transform your day-to-day operations. By outsourcing the technical side of your website, you can focus on what actually driv

Running a business is hard enough without being pulled into plugin updates, formatting pages, or chasing broken links. Yet too many business owners find themselves doing just that—spending hours inside their CMS instead of serving clients, launching new offers, or focusing on growth. The truth? Your website matters. But you shouldn’t be the one maintaining it. Delegation isn’t a luxury—it’s a strategic decision.