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Bad Ideas
Location
Illinois
Project Type
Website Redesign + SEO
Role
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
Category
B2B / Food & Beverage
Platform
Wix
CHALLENGE:
Bad Ideas Beverage Formulations, a leader in the beverage industry, faced significant challenges with its outdated website.
The company's online presence was hampered by basic content and design, with slow load times, poor performance, and SEO scores. Recognizing the need for a digital overhaul, Bad Ideas partnered with Winnicki Digital to revitalize its web presence and better showcase its expertise in beverage formulations.
SOLUTION:
Winnicki Digital approached the challenge with a new content and website design strategy. We proposed a full website redesign aimed at modernizing the look and feel while optimizing content to spotlight Bad Ideas' unique services. The team revamped the site architecture to enhance user experience, integrated SEO best practices, and employed various performance optimization techniques.
Winnicki Digital crafted a fresh, industry-relevant layout and implemented extensive on-page and technical SEO enhancements. They optimized images and scripts to reduce load times and developed content to effectively
