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Lakeshore Paddle
Location
Chicago
Project Type
New Website + SEO
Role
+ Branding and logo
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
+ Blog
Category
Direct-To-Consumer / Stand-up Paddle board Instructor
Platform
Wix
CHALLENGE:
Lakeshore Paddle's Certified Standup Paddleboard Instructor recognized a crucial need for establishing an online presence through a dedicated website.
In a world increasingly reliant on digital information and connectivity, having a digital platform was essential to not only showcase their expertise and SUP education, but also to be discoverable by potential clients and enthusiasts seeking their services.
SOLUTION:
Lakeshore Paddle engaged Winnicki Digital to embark on a strategic solution. The primary focus was the creation of a comprehensive website that would serve as a dynamic platform to showcase their certification, qualifications, and extensive knowledge of paddleboarding. To achieve easy discovery, the website is optimized for search engines (SEO), ensuring that it ranks prominently in relevant online searches with continued SEO support to strengthen discoverability.
The website features sections dedicated to the instructor's credentials, training, experience, and knowledge sharing effectively highlighting their expertise in the field. This would instill confidence in potential clients seeking a qualified instructor for their paddleboarding journey.
RESULTS:
Lakeshore Paddle appeared #1 in Google within a month, as well as the Top 10 Paddleboard Instructors list for Chicago and the other local areas.
