Empowering Small Businesses with Websites that Work
From launch to long-term success, your website, fully supported.
Websites that reflect your brand, connect with your audience, and support your growth, without the agency price tag.
Mission
Empowering small business owners and purpose-led founders with high-performing websites that drive results, without overwhelm, inflated costs, or tech confusion.
We believe great websites shouldn’t be a luxury. Our mission is to make professional strategy, design, and optimization accessible to the people building businesses that matter.
Vision
I envision a world where every small-to-medium business, start-up, and freelancer feels confident, empowered, and supported online, with a website that reflects their purpose and fuels their growth.
Whether you're a solo founder, a lean team, or just getting started, you deserve a digital presence that works for you, not against you. My mission is to simplify the web process and build sites that are strategic, scalable, and built to grow with you.
Why Hire Winnicki Digital Instead of a Freelancer or Traditional Agency
You don’t need a bloated agency budget or a limited freelancer. You need a partner who brings big-picture strategy, hands-on execution, and clear communication every step of the way.
At Winnicki Digital, we sit between overpriced agencies and developer freelancers, offering thoughtful design, meaningful SEO, and seasoned leadership from someone who has led website strategy for national brands and now builds high-performing sites for small businesses.
No layers. No confusion. Just results.
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You’ll Work Directly With the Expert: No handoffs. No middle layers. Just one experienced partner guiding every step.
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We Build Around Your Workflow: Need a system that fits your business? We adapt to your tools or create simple ones that are easy to manage.
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You’ll Get Flexible, Transparent Support: No inflated packages. No surprise invoices. Just clear pricing, flexible options, and reliable support.
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Built for Small Business Budgets: After nearly two decades leading website strategy for national brands like Virgin Mobile, Intermedia, and Papa Murphy’s Murphy's Pizza, WD brings that same level of clarity, performance, and polish to small businesses, without the agency markup.
Core Values
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Live with Integrity – Do the right thing, always.
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Be Honest & Transparent – Say what you mean. Share what matters.
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Be Respectful – Every client, every project, every time.
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Be Accountable – Own your work. Show up fully.
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Always Be Learning – Stay curious, humble, and growing.
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Be a Guide – Simplify the complex. Offer clarity and calm.
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Stay Inspired – Lead with creativity, passion, and purpose.
Hi, I’m Shannon—founder of Winnicki Digital, passion-led website strategist, designer, builder all in one, and full-time RV explorer.
My story starts in Michigan, where I grew up dreaming of big cities and bigger purpose. That dream took shape in my early twenties when I moved to New York City, a city that became both my classroom and my launchpad.
In NYC, I dove headfirst into the digital world, eventually leading a $2M+ e-commerce website overhaul at Virgin Mobile that grew online sales from 3% to 25%. It was fast-paced, high-pressure, and thrilling, and it gave me a deep understanding of what truly drives results online.
But I wasn’t done yet.
Craving new perspectives, I made my way to Silicon Valley, joining Intermedia, a cloud software company. There, I shifted from DTC to B2B, leading a full brand and website refresh, rolling out a new CMS, and even integrating AI-driven personalization. I discovered that great websites aren’t just pretty, they’re powerful tools when built with intention.
Eventually, I found my way north to the Pacific Northwest, drawn in by the mountains, trees, and a more grounded lifestyle. I joined Papa Murphy’s HQ, where I led two massive website redesigns for $10.5M and developed a customer lifecycle program that helped increase online revenue by 80%.
By 2023, after nearly two decades in corporate marketing, I felt called to do something more personal, more flexible, and more aligned with how I wanted to live and work. I launched Winnicki Digital and took my business (and my two fur babies) on the road, living full-time in my RV and building websites from wherever the signal’s strong and the view is beautiful.
Now, I help small businesses across the country build websites that work: sites that reflect who they are, attract the right audience, and make digital feel less overwhelming. Because I’ve been on every side of this industry, and I know how to make the web work for you.
Let’s turn that “I know I should fix my website…” feeling into something you’re finally proud to share. I’m ready when you are.
