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DTC & B2B Website Portfolio

With over 15 years of industry experience, I bring a wealth of expertise in digital marketing, spanning project management, website design and management, SEO optimization, growth marketing, email marketing, and campaign mangagement. This extensive skill set enables me to provide tailored solutions and an in-depth understanding of digital ecosystems to support your unique needs.

Branding, CMS, Website Design, and SEO For Certified Paddleboard Instructor 

CLIENT                           Lakeshore Paddle

Noelle, a newly certified paddle board instructor, was seeking to launch a lead generation website to reach her local target audience. Winnicki Digital created her brand, logo, a stunning website that attracts clients, as well as educates them on the world of paddle boarding.

Winnicki Digital Client Lakeshore Paddle.jpg
Restore_Relief_CBD_store tablet.png
Branding, CMS, Website Design, and SEO For CBD Balm

CLIENT                         RELIEF & RESTORE CBD

RELIEF & RESTORE CBD sought to elevate their product branding and logo. Recognizing the importance of establishing an online presence, they aimed to broaden their reach through a dedicated website. This new site needed comprehensive SEO and blog strategies to enhance discoverability and drive sales.

Brand, CMS, Website Design, and SEO For Artist Designed Footwear

CLIENT                           we are as ONE

Artist Cat VanBergen branched out from painting to launch custom-designed unisex footwear for adults and children. Although the commerce is hosted by her production house, she was seeking a branded website to tell her story and link to Alive shoes to purchase.

Winnicki Digital Client we are as ONE
Winnicki Digital Client Cat VanBergen.jpg
CMS, Website Design, and SEO For Creative Artist

CLIENT                           Cat VanBergen

Cat VanBergen was looking to showcase her art to reach potential customers and also to attract art galleries to host her art around the world. Winnicki Digital designed a gallery-like website that did just that.

CMS, Website Redesign, SEO, Email Marketing for Pizza Franchise

COMPANY                         Papa Murhpy's Pizza

Papa Murphy's Pizza continues to rank in the Top 10 pizza chains in the US, however, they did not have the technology in place to offer online ordering, a key component of their digital transformation. With 1,500 locations, the online ordering platform had to work with each location individually for optimal customer experience.

Winnicki Digital Portfolio Papa Murphys Pizza
Winnicki Digital Portfolio Lebermuth
Marketing and Lead Generation for Fragrance House

COMPANY                          Lebermuth

Lebermuth launched a fragrance division to provide additional solutions for CPG companies to develop safer and cleaner products.  However, their reputation was for essential oils and flavors, not fragrances. They needed to develop brand awareness, content, and lead-generation strategies to grow the fragrance division. 

CMS, Website Redesign, and SEO For Virgin Mobile

COMPANY                          Virgin Mobile

After expanding from a one-brand portfolio to offering three, each brand has its own device lineup, plan options, and branded look and feel. The web challenge was how to best organize the different product offerings, within each brand identity, that makes it clear to the consumer and coverts.

Winnicki Digital Portfolio Virgin Mobile
Winnicki Digital Portfolio Intermedia
CMS, Website Redesign, and SEO For SaaS Company

COMPANY                         Intermedia

Challenged by the complexity of Intermedia's product suite, it often left business owners struggling to grasp the full spectrum of offerings and what set Intermedia apart from its competitors. As part of our website redesign mission, we faced the task of enhancing the brand's online presence, improving the user experience, and effectively organizing the content into easily digestible segments.

CMS, Website Redesign, and SEO For Trend Forecasting Agency

COMPANY              Faith Popcorn's BrainReserve

Back in 2008, Faith Popcorn’s BrainReserve only had a single contact information page as the business website. However, that did not effectively market the agency or educate prospective clients about their products and services. So we launched her first full website that provided a full, clear picture of what the future holds when you work with FPBR.

Winnicki Digital Portfolio  Faith Popcorns BrainReserve
Winnicki Digital Portfolio Boost Mobile
Conversion Rate Optimization, Website Management For Boost Mobile

Company                                Boost Mobile

I managed the Boost website projects and worked with the Boost web team to identify site and system efficiencies to optimize boostmobile.com such as website layout, site satisfaction survey, product sort and filter, coverage map technology, and Omniture analytics.

The difference between ordinary and extraordinary is that little extra.

~Jimmy Johnson

Winnicki Digital Portfolio Passion Led Us Here

~ Lakeshore Paddle

I cannot express enough how thrilled I am with my experience working with Shannon at Winnicki Digital. Shannon has a unique ability to make what can often be a complex and daunting task, not only manageable but genuinely enjoyable. She guided me through every step of the process and delivered a visually appealing, and content-rich website in a remarkably quick timeframe. My site not only looks stunning but also seamlessly incorporates all the necessary content and functionality that I need to grow my business. I am confident that this website will be a key tool in reaching my target audience and expanding my brand. I wholeheartedly recommend Shannon to anyone in need of website design.

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