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Brand, CMS, Website Design, and SEO For Certified Paddleboard Instructor
CLIENT Lakeshore Paddle
Noelle, a newly certified paddle board instructor, was seeking to launch a lead generation website to reach her local target audience. Winnicki Digital created her brand, logo, a stunning website that attracts clients, as well as educates them on the world of paddle boarding.
PROJECT DELIVERABLES:
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+ Branding and logo
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
+ Blog
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PLATFORM: Wix
CHALLENGE:
Lakeshore Paddle's Certified Standup Paddleboard Instructor recognized a crucial need for establishing an online presence through a dedicated website.
In a world increasingly reliant on digital information and connectivity, having a digital platform was essential to not only showcase their expertise and SUP education, but also to be discoverable by potential clients and enthusiasts seeking their services.
SOLUTION:
Lakeshore Paddle engaged Winnicki Digital to embark on a strategic solution. The primary focus was the creation of a comprehensive website that would serve as a dynamic platform to showcase their certification, qualifications, and extensive knowledge of paddleboarding. To achieve easy discovery, the website is optimized for search engines (SEO), ensuring that it ranks prominently in relevant online searches with continued SEO support to strengthen discoverability.
The website features sections dedicated to the instructor's credentials, training, experience, and knowledge sharing effectively highlighting their expertise in the field. This would instill confidence in potential clients seeking a qualified instructor for their paddleboarding journey. The Lakeshore Paddle's TipSUP Blog, continuously planned, written, and managed by Winnicki Digital, is a hub where enthusiasts and novices alike can access valuable insights, tips, and resources related to the world of paddleboarding.​
RESULTS:
Lakeshore Paddle appeared #1 in Google within a month, as well as the Top 10 Paddleboard Instructors list for Chicago and the other local areas.
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Now that my friends show the power of good, strategic, SEO!
~ Lakeshore Paddle
I cannot express enough how thrilled I am with my experience working with Shannon at Winnicki Digital. Shannon has a unique ability to make what can often be a complex and daunting task, not only manageable but genuinely enjoyable. She guided me through every step of the process and delivered a visually appealing, and content-rich website in a remarkably quick timeframe. My site not only looks stunning but also seamlessly incorporates all the necessary content and functionality that I need to grow my business. I am confident that this website will be a key tool in reaching my target audience and expanding my brand. I wholeheartedly recommend Shannon to anyone in need of website design.