.png)
Virgin Mobile
CMS, Website Redesign, SEO, and Producer For Virgin Mobile
COMPANY Virgin Mobile
After expanding from a one-brand portfolio to offering three, each brand has its own device lineup, plan options, and branded look and feel. The web challenge was how to best organize the different product offerings, within each brand identity, that makes it clear to the consumer and coverts.
RESPONSIBILITIES:
​
+ Strategy and planning
+ Website Redesign
+ Website management
+ SEO optimization
+ Conversion Rate Optimization
+ Project Management/Producer
​
PLATFORM: Alfresco
CHALLENGE:
Over the years Virgin Mobile went from a one-brand portfolio to a postpaid/prepaid portfolio, to a three-brand portfolio. Virgin Mobile beginning to offer:​
​
-
Virgin Mobile Beyond Talk -Monthly Unlimited Data
-
payLo – pay as you go / pay by the minute
-
Broadband2Go – wireless broadband service
Each brand has its own device lineup, plan options, and branded look and feel. The web challenge was how to best organize the different product offerings, within each brand identity, that makes it clear to the consumer:
​
-
Who We Are
-
What We Offer
-
How It Works
SOLUTION:
We underwent a full website redesign, as well as multiple website transformations, meticulously reorganizing and restructuring the navigation and upper shopping funnel to seamlessly align with our expanding portfolio. Our primary goal was to provide an exceptional user experience. To achieve this, we selected Alfresco CMS as our new content management system, as it offered wide support and could be easily customized to accommodate the new designs and structure.
​
With each iteration, we gauged success through comprehensive analysis, including customer and prospect feedback, site satisfaction, engagement metrics, and site performance. We implemented website tools and services to improve product education, reduce conversion barriers, reduce shopping cart abandonment, increase online sales, provide better user experience, increase website satisfaction rating, enable user engagement and optimize the website.
Tools/services:​
-
Omniture Analytics
-
Ask & Answer
-
Ratings & Reviews
-
Website Satisfaction Survey
-
Live Chat in the shopping funnel
-
Product sort/filter functionality
-
Mobile shopping (before the creation of responsive design)
​
As a result of those major site restructuring in September 2012, they achieved an all-time high in both site satisfaction scores and sales. As a cohesive team, we remain dedicated to continuous monitoring and enhancement of the site, informed by performance metrics, analytics, research, and the competitive landscape. Our overarching aim is to eliminate barriers to entry, boost conversion rates, and enhance overall customer satisfaction.
​