Tired of Managing Your Own Website? Let Us
You run the business. We’ll run the website.
Your website should support your growth—not drain your time or energy. But when updates pile up, things break, or you’re too busy to even log in, it’s easy to feel stuck and frustrated.
Our done-for-you website management is built for small business owners who want peace of mind, not more to-do lists. We keep your site fast, secure, up to date, discoverable, and optimized—so your website grows and can finally focus on the work that matters most.

Not Sure What Your Website Needs Each Month?
Simple tasks. Big impact. Built for busy small business owners.
Keeping your website healthy doesn’t have to mean long hours or learning code.
This one-page checklist shows you exactly what to check, update, and improve each month to keep your site fast, secure, and search-ready.
Whether you do it yourself—or just want to see what’s slipping through the cracks—this guide is your first step to better performance (without the overwhelm).
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Spot red flags before they cost you
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Keep SEO and speed on track
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Know when it’s time to ask for help


Real Experience. Real Results.
I’ve spent the last 18 years managing websites for companies of all sizes—from national brands to scrappy startups. I know what it takes to keep a website running smoothly, performing well, and supporting long-term growth.
Before launching Winnicki Digital, I led website strategy for brands like Virgin Mobile, Intermedia, and Papa Murphy’s—overseeing full redesigns, multi-million dollar platforms, and high-volume traffic optimization.
But here’s what I’ve learned: the same principles that drive results for big brands are exactly what small businesses need, too—just with less jargon and more support.
At Winnicki Digital, you get the same strategic thinking and high-quality execution—without the bloated team, long timelines, or big agency pricing. You’ll always know who you’re working with, and you’ll always get real answers, fast.
This isn’t just website maintenance—it’s expert partnership built to support your growth.















4-steps to kick-off Partnership
How It Works
Website support tailored to your business—not the other way around.
Every business is different—and your website management plan should reflect that. We’ll collaborate to create a workflow that works for you, whether you need occasional updates or ongoing hands-on support.
Step 1: Let’s Talk
We start with a free discovery call to understand your website goals, current pain points, and what kind of support makes sense for your business.
Step 2: Choose a Working Style
We offer flexible options based on your needs:
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Hourly billing for one-off tasks or light-touch support
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Monthly retainer for ongoing optimization, updates, and SEO improvements
Step 3: Set Up a Workflow That Fits
Already have internal systems? We’ll plug right in. Prefer to keep it simple? We’ll build a custom process that makes communication easy and progress clear—no unnecessary tools, no overwhelm.
Step 4: We Get to Work
From here, we handle your site with care—keeping it updated, optimized, and aligned with your goals while you stay focused on running your business.

Monitor, Optimize & Keep It Running
Let’s Take Website Worries Off Your Plate
Most small business owners want a better website—they just don’t have the time, technical skills, or in-house support to keep it running the way it should.
You're running a business, you shouldn’t have to:
Learn new platforms or master backend tools
Worry about breaking something every time you log in
Spend hours Googling how to fix things (and hoping you don’t make it worse)
Rely on a friend or team member who’s already overloaded
Choose between doing it yourself or letting it slide
At Winnicki Digital, we keep your website clean, current, optimized, and conversion-ready—without confusing systems, long wait times, or extra work on your plate.
You stay focused on your business. We’ll keep the website working for it.
What You Get with Website Maintenance Services
Hiring us means no more dropped balls or outdated pages. Just consistent, expert support from someone who actually understands your business and your goals.
We’ll help you:
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Keep content and pricing updated without lifting a finger
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Make ongoing SEO improvements to support visibility
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Optimize your site regularly so it keeps growing with your business
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Prevent issues before they impact performance
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Fix problems fast—with real-time response and care
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Stay informed with regular reports (without drowning in data)
Most of all... peace of mind knowing your website is in good hands and you can focus elsewhere.
01 Goal planning
We align your site strategy with your business goals and keep adjusting as you grow.
02 WEBSITE UPDATES & monitoring
From product pages to blog posts and images—we keep it fresh, relevant, and on-brand.
03 SEO OPTIMIZATION
Small but mighty updates to content and structure that help keep your rankings strong over time.
04 User Experience (UX)
We refine user experience with mobile-friendly tweaks, clearer navigation, and more intuitive flow.
05 PERFORMANCE REPORTS
Stay in the loop without overwhelm—get clear updates on progress, wins, and next steps.
Let’s take the stress off your plate—so your website feels like support, not another to-do.
Let’s chat and create a support plan that actually works for you.
What Is Website Management (And Why Every Business Needs It)
You Lose SEO Rankings and Traffic
Google prioritizes websites that are fast, secure, and clean. Broken links, outdated pages, and slow load times can quietly push your site down in search results.
Your Website Stops Working—Silently
Contact forms break. Carts glitch. Pages show errors. And unless someone tells you… you may not even know.
You Waste Time Troubleshooting
Every hour you spend Googling how to troubleshooting issues, or repairing something that broke when you “just tried to update it” is time taken away from strategy, clients, and revenue-generating work.
You Deliver a Bad User Experience
A frustrating user experience doesn’t just hurt your brand—it costs you money in missed opportunities you never even knew existed.