Winnicki Digital

Your services page should be one of the hardest-working parts of your website—bringing in inquiries, building trust, and turning visitors...

When building a small business website, WordPress often comes up as the default choice. It’s famously powerful and nearly limitless in capability—but is it really the best option for small business owners? For many entrepreneurs, managing a WordPress site can feel more like managing a second business. Between plugins, constant updates, security risks, and hidden long-term costs, what seems like a smart, “professional” choice can quickly reveal itself as overly complex and high-maintenance.

When someone lands on your website, how clear is their next step? If visitors don’t know where to go or what to do, they’re not going to stick around to figure it out. And without guiding them, you risk losing their interest (and their business). Every successful website has one thing in common: a well-mapped user journey that guides visitors step by step—from landing to action. If your site is missing this critical framework, you’re leaving conversions on the table.