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Bad Ideas
Project
Refreshing an Outdated Website into a High-Performance Asset
Project Type
Website Redesign + SEO
Role
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
Category
B2B / Food & Beverage
Platform
Wix
Location
Illinois
The Challenge⸻
Bad Ideas Beverage Formulations was making waves in the beverage industry with innovative, custom drink solutions. But while their formulations were fresh and forward-thinking, their outdated website told a different story.
Slow load times, poor SEO, and clunky navigation left potential clients frustrated—or worse, unaware they existed at all. Their digital presence didn’t reflect their expertise, credibility, or leadership in a competitive market. Without a modern, search-optimized website, they risked losing valuable partnerships and being overshadowed by less capable competitors.
They didn’t just need a redesign—they needed a strategic digital overhaul to position them where they belonged: at the forefront of beverage innovation.
The Solution⸻
Winnicki Digital served up a complete website transformation—focused on performance, visibility, and authority.
• Delivered a modern, responsive redesign that elevated their brand image and credibility
• Restructured site architecture for a streamlined, intuitive user experience—making it easy for potential clients to explore services and get in touch
• Crafted clear, compelling content to highlight industry expertise and unique value propositions
• Implemented SEO best practices to boost search rankings and ensure Bad Ideas Beverage could be easily discovered by target audiences
• Optimized site speed and technical performance to reduce bounce rates and improve engagement
This wasn’t just about aesthetics—it was about creating a high-performing digital platform that worked as hard as they did.
The Results⸻
• Improved site load times by 31%, enhancing user experience and retention
• Boosted search visibility, leading to a 19% increase in organic traffic
• Increased client inquiries and partnership opportunities within weeks of launch
• Positioned Bad Ideas Beverage as a go-to resource for beverage formulation services
Now, Bad Ideas Beverage has a website that matches their innovative spirit—helping them attract the right clients, build credibility, and fuel ongoing growth.
