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Divorced Dad Support
Project
Creating a Digital Space for Connection, Hope, and Healing
Project type
Website Redesign + SEO
Role
+ CMS implementation
+ Website design
+ SEO Optimization
+ Content
Category
Non-Profit / Community Support
Platform
Wix
Quote
"Shannon delivered a website that's visually appealing and incredibly functional. The website perfectly captures the spirit of our community. I highly recommend Shannon!"
Location
Indiana
The Challenge⸻
Divorced Dad Support was built on a powerful mission—offering guidance, community, and encouragement to fathers navigating one of life’s toughest transitions. But their outdated Squarespace website was doing the opposite of what they intended.
With a lack of visual polish, poor functionality, and messaging that fell flat, the site failed to engage the very dads who needed support the most. Instead of feeling welcomed and empowered, visitors were met with a disjointed experience that didn’t reflect the heart, empathy, or credibility behind the brand.
They needed more than a redesign—they needed a safe, professional digital space that could foster trust, inspire action, and expand their reach to fathers searching for connection.
The Solution⸻
Winnicki Digital transformed Divorced Dad Support’s online presence—turning a disconnected website into a beacon of hope and guidance.
• Rebuilt the site on Wix for greater flexibility, easier management, and long-term scalability
• Designed a clean, modern, and emotionally engaging interface—balancing professionalism with warmth
• Crafted intuitive navigation and clear calls-to-action to encourage engagement, whether that meant joining the community, accessing resources, or reaching out for help
• Integrated authentic imagery and compassionate messaging to foster an immediate sense of trust and understanding
• Implemented on-page SEO strategies to improve visibility, ensuring more fathers could find support when they needed it most
This was more than a website refresh—it was about creating a digital lifeline for dads seeking reassurance, resources, and real connection.
The Results⸻
• Launched a modern, mobile-friendly platform that resonates emotionally and drives engagement
• Improved user experience led to increased time on site and higher interaction with key resources
• Boosted search visibility, expanding reach to fathers actively seeking support online
• Established Divorced Dad Support as a credible, compassionate resource within its niche
Now, Divorced Dad Support has a website that truly reflects its mission—helping fathers feel seen, supported, and empowered during life’s most challenging moments.
