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Focus on the Arts
Project
From Outdated and Overwhelmed to Empowered and Engaging
Project Type
Website Redesign + SEO
Website
Role
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
Category
Non-profit / Student Art Program
Platform
Wix
Location
Chicago
The Challenge⸻
Focus on the Arts, a nonprofit dedicated to celebrating creativity and inspiring young artists, was being held back by an outdated WordPress website. What should have been a vibrant hub for students, parents, and artists had become a burden—difficult to manage, visually stale, and no longer aligned with their dynamic mission.
With limited technical resources, every content update felt like a chore. The clunky backend made it hard to promote events, showcase programs, or engage their community effectively. The result? Missed opportunities to connect with artists, parents, and supporters—and a digital presence that didn’t reflect the energy of their work.
The Solution⸻
Winnicki Digital delivered a complete digital refresh—transforming Focus on the Arts’ website into a modern, easy-to-manage platform that empowered their team and amplified their mission.
• Designed a fresh, visually engaging website that captured the spirit of creativity and community
• Migrated them from WordPress to Wix, providing a flexible, user-friendly solution tailored for non-technical teams
• Integrated built-in tools for email marketing, social media, and event promotion—streamlining communication and outreach
• Ensured the site was mobile-responsive, fast, and optimized to engage both artists and audiences
Now, Focus on the Arts has a platform that’s as inspiring as the programs they deliver—and simple enough for their team to manage without tech stress.
The Results⸻
• Launched a modern, vibrant website that better reflects their mission and engages their community
• Enabled easy, in-house content updates—saving time and reducing reliance on external support
• Received positive feedback from parents, students, and artists who found the new site easier to navigate and more engaging
• Saw an increase in artist participation and inquiries for their annual program, thanks to improved visibility and communication tools
Focus on the Arts can now focus on what they do best—celebrating creativity—with a digital presence that supports their growth and outreach.
