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Intermedia SaaS
Project
Turning Complexity into Clarity—and Driving 31% More Leads
Project Type
Website Redesign + SEO + Rebranding
Website
Role
+ Strategy and planning
+ Website Redesign
+ Conversion Rate Optimization
+ Website management
+ SEO optimization
+ Lead generation
+ Project Management/Producer
Category
B2B / SaaS
Platform
Fuel
Location
California
The Challenge⸻
Intermedia, a leading U.S. reseller of Microsoft Exchange services, had evolved into a powerhouse—offering 20+ business applications and growing to over 700 employees. But their website hadn’t kept pace.
Their expanding product suite left visitors confused, unable to quickly grasp what Intermedia offered, or why they should choose them over competitors. A cluttered user experience, outdated branding, and a rigid CMS meant missed opportunities, frustrated prospects, and a digital presence that undercut their market leadership.
They needed more than a redesign. They needed a site that simplified complexity, elevated their brand, and converted interest into action, without constant developer reliance.
The Solution⸻
Winnicki Digital led a full digital transformation bringing clarity, flexibility, and a human touch to Intermedia’s online presence.
• Brand Refresh: Modernized the visual identity while honoring legacy colors to strengthen recognition and trust.
• User Experience Overhaul: Mapped customer journeys to streamline navigation for both decision-makers and technical users.
• Thought Leadership Integration: Added downloadable resources and embedded the “Why Choose Intermedia” story across key pages—positioning them as the worry-free choice in a crowded market.
• CMS Upgrade: Implemented a flexible PHP-based platform (Fuel) empowering internal teams to manage content without dev bottlenecks.
• Personalization for Performance: Deployed Optimizely to deliver tailored messaging by business vertical—creating a more relevant, engaging experience.
The Results⸻
Intermedia’s new website didn’t just look better, it worked smarter.
• 31% increase in lead generation through improved UX and personalized content
• Enhanced brand authority with a modern, customer-focused narrative
• Greater internal efficiency with a CMS that put content control back in their hands
What once was a digital liability became a strategic asset, helping Intermedia turn complexity into competitive advantage and paving the way for scalable growth.