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Lakeshore Paddle
Project
Making Waves Online with a #1 Local Search Ranking
Project Type
New Website + SEO
Role
+ Branding and logo
+ CMS selection and implementation
+ Website design
+ SEO Optimization
+ Content
+ Blog
Category
Direct-To-Consumer / Stand-up Paddle board Instructor
Platform
Wix
Location
Chicago
Quote
"Shannon has a unique ability to make what can often be a complex and daunting task, not only manageable but genuinely enjoyable. She guided me through every step of the process and delivered a visually appealing, and content-rich website in a remarkably quick timeframe. I wholeheartedly recommend Shannon to anyone in need of website design."
The Challenge⸻
For Lakeshore Paddle, mastering the water was easy—navigating the digital world was not.
As a Certified Standup Paddleboard (SUP) Instructor, their expertise and passion were undeniable. But without a website, they were invisible to potential clients searching for trusted, local paddleboarding instruction. Relying solely on word-of-mouth meant missed opportunities and inconsistent bookings.
They didn’t just need a website—they needed a credible, searchable platform that showcased their qualifications, built trust, and made it effortless for paddleboarding enthusiasts to connect and book lessons.
Without it, they risked staying hidden while less qualified competitors captured online attention.
The Solution⸻
Winnicki Digital designed a strategic online presence that turned Lakeshore Paddle from a local secret into a top-ranked destination for SUP instruction.
• Developed a clean, engaging website that reflected their professionalism, passion, and expertise
• Optimized every page for local SEO, ensuring they appeared where it mattered most—at the top of search results when nearby clients searched for paddleboard lessons
• Highlighted certifications, experience, and educational content to build instant credibility and trust
• Provided ongoing SEO support to maintain visibility and keep the bookings flowing
This wasn’t just about getting online—it was about standing out, earning trust, and turning searches into scheduled sessions.
The Results⸻
• Secured the #1 spot in local search results for key paddleboarding-related terms
• Immediately began attracting new clients through organic search visibility
• Established a professional digital presence that reinforces expertise and drives consistent business growth
Lakeshore Paddle now has more than a website—it has a reliable client acquisition tool that keeps their calendar full and their business thriving.
