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The Conversion Corner
Practical advice to help grow your business through better design, SEO, website platforms, and user experience, written for small business owners like you.


Is Your Website Hurting Your Google Rankings?
Is your website struggling to rank on Google? If so, it’s not by chance. There’s a reason your site isn’t getting the traffic it deserves, and it likely has to do with SEO issues hiding in plain sight.
The good news? Many SEO problems are completely fixable. This post will show you what might be holding your site back, why these issues happen, and what you can do to get your website back on track. Let's dig in.

Winnicki Digital
4 min read


The No-Fluff Guide to Website Metrics: What to Track and Why It Matters
This article builds clarity and confidence in business owners who feel overwhelmed by data. It explains what matters, why it matters, and how to actually use the data to improve their website—without the overwhelm.

Winnicki Digital
4 min read


Budget Website Upgrades That Actually Work (Under $500)
You know your website isn’t doing what it should.
Maybe leads have slowed, traffic is flat, or your site just feels… off.
But the idea of a full website redesign feels out of reach—too expensive, too time-consuming, and honestly? Too overwhelming.
Good news: You don’t need to start from scratch to start seeing results.
These budget-friendly website upgrades (all under $500) are designed to make a real impact—without blowing your budget or blowing up your site.

Winnicki Digital
4 min read


Website Maintenance vs. Website Management: What’s the Difference?
Ever asked for “just a quick update” to your website and been hit with a hefty invoice? Or maybe you’ve been juggling the updates yourself, only to find that something breaks, traffic drops, or your contact form mysteriously stops working?
Here’s the thing: most people think they just need website maintenance. But what they actually need is website management. It’s not just semantics; the difference is bigger than you think.

Winnicki Digital
3 min read


Why Wix is Better Than Squarespace, and WordPress for Small Business
Running a successful business means making smart decisions at every turn, including which platform to choose for your website. Whether...

Winnicki Digital
5 min read


SEO for Small Business Owners: What It Takes to Get Found Online
Most small business owners think a website is something you “set and forget.” But in today’s digital world, simply having a website...

Winnicki Digital
4 min read


Lost in the Footer: 5 Website Elements Your Customers Shouldn’t Have to Hunt For
Learn the 5 critical website elements your small business shouldn’t hide and where to place them instead!

Winnicki Digital
5 min read


Homepage Hierarchy: What Your Visitors Really Want to See First
Discover what content should come first on your homepage to boost engagement and conversions.

Winnicki Digital
5 min read


The 10-Minute Website Health Check: A DIY Toolkit for Small Businesses
Quick, Free Checks to Spot What’s Slowing Down Your Website and Holding Back Your Sales Introduction Your website is your digital...

Winnicki Digital
4 min read


DIY Website Audit: Tools & Tips for Small Business Owners
Do you feel like your website isn’t performing as well as it should, but you don’t know where to start? You’re not alone. Many small...

Winnicki Digital
6 min read


Is Your Business Outgrowing Its Website Platform?
Here’s How to Upgrade Your CMS on a Budget Small businesses often start with the best tools they can afford, and your content management...

Winnicki Digital
6 min read
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